Executive Master In Digital Strategy & Leadership in Madrid and Barcelona

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Why study this Executive Master?


You’ll make a difference in your career thanks to this transformative programme and its global approach. Once you have completed the programme, you will feel confident in your abilities to solve any digital challenges you may come up against.

This Executive Master contains both online and onsite sessions, the latter of which will take place in Barcelona during a one-month period. These face-to-face sessions take on a highly strategic approach and focus on the key digital disciplines you need in order to correctly diagnose problems and make decisions.

Furthermore, each subject in the curriculum boasts the support of a team of expert mentors who will help you to ensure your business plan is fully adapted to digital environments. They will become your “board of directors" for the programme’s 12-month duration; they will share  their knowledge with you and offer you support to help consolidate your new insight and your business.


# Objectives


“The main goal of this Executive Master is to acquire the knowledge and abilities needed to ensure your business projects succeed in digital environments, to maximise revenue, and stay at the forefront of your sector.”

  • The massive potential your projects will gain thanks to the incorporation of appropriate digital strategies.
  • How to establish your digital objectives, measure them, and optimise them.
  • How to motivate your digital teams, understanding their needs and adapting yourself to each discipline.
  • How to lead a digital project and significantly increase its chances for success.
  • How to establish the most efficient methodologies to use for each business strategy.
  • How to use growth hacking marketing strategies in order to accelerate your business’s growth.
  • How to manage your brand’s reputation.

# Who is it for?


All managers must understand digital environments. Whether you rely on in-house teams or you hire third parties to carry out your digital business plans, being able to effectively lead these actions will make all the difference when it comes to reaching success and obtaining the best return on investment.

This Executive Master is for you if:

  • You must make quick and efficient decisions on digital projects.
  • You already lead teams and/or projects but want further training in order to tackle digital challenges.
  • You want to be more competitive and not lag behind in the employment market.
  • You have an entrepreneurial spirit and want to ensure your success.

# Programme









Learning Methods and Methodologies

Why choose us?

# Learning methods


Blended Programme

1500 hours in 11 months (Barcelona onsite programme: 1 month)  

Equivalence: 60 credits

Price €15,000

Barcelona admissions open

 Online Programme

1500 hours in 11 months

Equivalence: 60 credits

Price €12,000
Check for upcoming sessions

# Admission and Requirements


Access to this programme is restricted to candidates who have an academic degree. Candidates who do not hold an academic degree will be able to access the programme by virtue of their professional achievements, training, or equivalent achievements.

Aside from these requirements, candidates must fill in an application for admission and, depending on the result of the application, candidates may be requested to perform a personal interview.

The steps you must follow are:

admisiones titulo

(*) If the candidate has not been accepted, IM will issue a full refund of the enrolment fees.

We cannot guarantee confirmation of your place until the process has been completed. Places will be allocated in strict order of enrolment and the process will have a duration of approximately 72 hours.

Additionally, IM may request other information such as your CV, cover letter, level of English, work experience, and/or certificates as proof of the information that has been provided.

The goal is to guide students towards their ideal study programme according to their prior training, experience, available time, and training objectives.

# Request information

Fields marked with an asterisk (*) are mandatory.

If you have any doubts, call us and we’ll be happy to help you.
BCN 931 593 373
MADRID 911 593 433

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